The Trump Family's Stablecoin Bet: How USD1 Became a $150 Million Annual Money Machine
World Liberty Financial, a cryptocurrency venture co-founded by President Donald Trump and his sons, is on track to generate nearly $150 million this year from issuing USD1, a dollar-pegged stablecoin launched in March 2025. The explosive growth of this digital asset has sparked debate about potential conflicts of interest, given that the Trump administration now oversees cryptocurrency regulation in the United States.
How Has USD1 Become One of the Largest Stablecoins So Quickly?
USD1 launched just over a year ago and has already become one of the five largest stablecoins globally, with a market value of roughly $1.7 billion. The Trump family holds a $630 million stake in the venture, making it their most valuable asset by far, according to Bloomberg's analysis. The stablecoin's rapid ascent has been significantly aided by its relationship with Binance Holdings Ltd., the world's largest cryptocurrency exchange, where the vast majority of USD1 tokens are held.
Stablecoins like USD1 are designed to maintain a stable value, typically pegged 1:1 to the U.S. dollar, while allowing users to send money across the world much more quickly and cheaply than traditional foreign-exchange transactions. Issuers earn income from interest they receive on reserves backing their stablecoins. World Liberty uses BitGo Holdings Inc. for custody services and pays roughly 0.3% per year on its reserves. Assuming a 3.5% yield on its $4.7 billion in reserves, minus custody fees and marketing costs, Bloomberg estimates World Liberty will keep about $147 million in annual income.
What Is the Nature of the World Liberty and Binance Relationship?
The promotional arrangement between World Liberty and Binance has drawn scrutiny, particularly following President Trump's pardon of Binance co-founder Changpeng Zhao in October 2025. Zhao had pleaded guilty to failing to maintain an effective anti-money laundering program. Both World Liberty and Binance have stated their relationship is not unusual. Binance hosts more than 15 stablecoins and offers promotions to other companies as well, according to a Binance spokesperson.
However, the incentives Binance has offered USD1 holders paint a picture of preferential treatment. Over the past year, some customers were able to receive free WLFI tokens (another cryptocurrency issued by World Liberty), while USD1 holders could collect yield on their holdings and receive zero fees on certain trades pairing World Liberty coins with other assets. World Liberty also provides a marketing budget to Binance that goes toward promotions. According to Austin Campbell, a consultant and adjunct professor at New York University's Stern School of Business, these incentives are fundamentally about driving capital into USD1 and away from competing stablecoins.
Why Are Experts Concerned About Conflicts of Interest?
The arrangement has raised eyebrows among observers who question whether the Trump family's financial entanglement with cryptocurrency creates a conflict of interest. Eswar Prasad, a Cornell University professor who teaches about digital finance, stated his concerns directly.
"The Trump family's extensive financial entanglements with the cryptocurrency ecosystem, including the USD1 stablecoin, constitute a blatant and gargantuan conflict of interest. After all, it is the Trump administration that regulates crypto in its various aspects," Prasad said.
Eswar Prasad, Professor of Digital Finance at Cornell University
The White House has pushed back against these concerns. A spokesperson stated that "neither the President nor his family has ever engaged, or will ever engage, in conflicts of interest" and that "all actions by President Trump and his administration are taken in the best interest of the American people".
How Does USD1's Revenue Model Compare to Other Major Stablecoins?
The revenue arrangements between stablecoin issuers and exchanges vary widely across the industry. Understanding these differences helps illustrate why USD1's arrangement with Binance is noteworthy.
- Tether (USDT): The world's largest stablecoin issuer does not share revenue with any exchanges. USDT has nearly $190 billion in circulation, well above all competitors, and generates substantial income from interest on its reserves.
- Circle (USDC): The number two stablecoin issuer shares a significant chunk of revenue with Coinbase Global Inc., which recently captured about half the "economics" generated by USDC. Circle also has a distribution agreement with Binance and says its costs are impacted by the amount of USDC held on that platform.
- World Liberty (USD1): Does not share revenue with any exchanges, but provides a marketing budget to Binance for promotions, creating financial incentives that benefit the exchange's promotion of the stablecoin.
The distinction matters because it reveals how different stablecoin issuers structure their relationships with major trading platforms. While revenue-sharing arrangements are not uncommon in the crypto industry, the specifics of each deal shape how aggressively exchanges promote particular stablecoins to their users.
What Role Did the Genius Act Play in USD1's Launch?
USD1 launched in March 2025 as the Trump administration was working with Congress on the Genius Act, legislation that eventually provided a regulatory structure for stablecoin issuance. The timing of the stablecoin's launch alongside this regulatory development has added another layer to the conflict-of-interest debate. The administration's involvement in shaping stablecoin regulation while the Trump family profits from a major stablecoin issuer creates what critics view as an inherent tension.
The broader context is that the Trump family has significantly expanded its cryptocurrency footprint in recent years. Beyond World Liberty and USD1, the family has backed tokens associated with President Trump and his wife, Melania, as well as another crypto company called American Bitcoin Corp. This represents a dramatic shift from Trump's earlier skepticism about digital assets. In his first term, Trump said he was "not a fan" of crypto and made other critical comments about the validity of digital assets, but has since had a significant change of heart.
How Does the Broader Stablecoin Market Look in 2026?
While USD1's growth has been remarkable, the overall stablecoin market is experiencing record expansion. The global stablecoin market capitalization has surged to its highest levels in over two years, with the total supply of dollar-pegged assets now exceeding $160 billion. Major issuers like Tether and Circle have significantly increased their minting activity in response to surging demand from both centralized exchanges and decentralized finance (DeFi) protocols, which are financial applications built on blockchain networks.
This growth reflects a fundamental shift in how market participants manage their risk. Unlike the speculative frenzies of the past, the current expansion is driven by utility. Stablecoins are increasingly being used as the primary medium of exchange for cross-border transactions and as collateral in lending markets. In Brazil, for example, stablecoins now account for up to 90% of crypto asset transaction volume, according to Federal Revenue data released at the end of 2025.
The record growth in stablecoin supply signals that the market is maturing and preparing for its next phase of expansion. Whether used as a defensive hedge or an offensive tool for generating yield through DeFi protocols, stablecoins have become an essential component of a modern digital portfolio. As the industry moves toward greater transparency and regulation, the role of these assets will likely shift from purely speculative tools to the primary rails of global finance.