DAZN, the world's largest sports entertainment platform, has signed an exclusive partnership with ADI Predictstreet to integrate regulated prediction markets into its app, allowing users to trade on sporting event outcomes without leaving the platform. The integration will initially roll out across DAZN's international footprint before targeting the US market, pending regulatory approval.

What Are Event Contracts and How Will They Work on DAZN?

Event contracts are digital agreements that let users bet on the outcome of specific events, in this case sporting matches and competitions. Under the DAZN and ADI Predictstreet partnership, eligible users will access prediction markets directly within the DAZN app interface, eliminating the friction of switching between platforms. Both pre-event and in-play prediction markets will be available, with contract prices updating in real time as matches unfold.

The service will run on ADI Chain's blockchain infrastructure, which provides digital settlement and stablecoin capabilities. A stablecoin is a cryptocurrency designed to maintain a stable value, typically pegged to a fiat currency like the US dollar, making it easier to trade without worrying about price volatility. The companies also indicated that the platform could support future digital products across the DAZN ecosystem, including a DAZN-branded stablecoin.

Why Should Sports Fans Care About This Partnership?

For DAZN's user base, which spans more than 200 markets worldwide, the integration represents a seamless way to engage with sporting events. Rather than opening a separate prediction market app or website, fans can trade directly from the platform where they already watch matches. This convenience factor could significantly lower the barrier to entry for casual sports fans interested in prediction markets.

DAZN Group CEO Shay Segev described the partnership as a "unique opportunity" to redefine how fans engage with sport. He noted that "the combination is a natural fit," highlighting that ADI Predictstreet brings advanced prediction-market technology and expertise in financial services, blockchain, and Web3, while DAZN provides the world's largest sports entertainment platform and home to the world's biggest football community.

How to Understand the Global Rollout Strategy

• International Launch First: The partnership will initially target DAZN's international footprint across more than 200 markets before turning attention to the US market, allowing the companies to refine the product and compliance framework outside the more heavily regulated American jurisdiction.
• US Expansion Pending Regulatory Approval: Both DAZN and ADI Predictstreet have identified the US as a core market for long-term growth of regulated sports prediction markets, but a US launch remains subject to securing necessary regulatory approvals and establishing the appropriate compliance framework.
• Blockchain-Powered Settlement: The service will operate on ADI Chain's blockchain infrastructure, which enables digital settlement and stablecoin capabilities, providing transparent and efficient transaction processing for prediction market trades.

ADI Predictstreet CEO Dimitrios Psarrakis emphasized the strategic value of the exclusive arrangement, stating that "by partnering exclusively with DAZN, we can combine our position with the reach and engagement of the world's leading global sports platform." He added that the shared ambition is clear: "to build the leading regulated sports prediction market experience globally, with the US at the centre of our long-term strategy".

Dimitrios Psarrakis

The timing of this partnership reflects a broader shift in the prediction markets industry toward mainstream adoption and regulatory legitimacy. By embedding prediction markets into an existing sports streaming platform with massive global reach, DAZN and ADI Predictstreet are positioning themselves to capture a significant share of the emerging regulated prediction market ecosystem. The exclusive nature of the deal gives ADI Predictstreet a competitive advantage in the sports prediction space, while DAZN gains a new revenue stream and deeper user engagement without requiring users to navigate external platforms.

The partnership also signals confidence in the regulatory trajectory of prediction markets globally. Rather than waiting for perfect regulatory clarity, both companies are proactively working with regulators to secure licenses and establish compliance frameworks, suggesting they believe the market will continue to mature and expand in the coming years.